J H I Blog

On my way to work this morning, with all of the sleet bouncing off my windshield and the chill in my bones from just looking at people getting into their cars, I couldn’t help but think that a nice cup of hot chocolate, a book and a warm blanket on the couch would be a perfect way to spend the day.  Well eMarketing is really insightful (reading minds in fact), as my daily email from AdAge was waiting in my inbox with the headline “Marketing’s New Red Hot Seller: The Humble Snuggie.”  When I first saw the ad on TV, I had a similar response to Ellen’s.  But, apparently, 4 million people and counting (as there is currently a waiting list to get your hands on one) felt compelled to act to the company’s quirky ad – which according to execs behind the project, made all the difference.