J H I Blog

The value of good design extends well beyond branding and marketing communications, all the way to the very core of human life.

While traveling in Italy recently, we were reminded of the unmistakable importance of simple human communication as evidenced in the town squares that were designed to be the center of every large or small community we visited.

A sense of place is fundamental to how we relate to our surroundings and the people with whom we share our environment.

The ancient and charming “piazza” is a place where we see our neighbors rushing to do their errands, where generations of children have learned about community and each other, formed attachments, designed their families and their futures.

Each day, as the sun begins to set on the landscape of history, the people of the town quietly stroll on to this open stage like actors at the beginning of a play, to see and hear and reaffirm the sharing of a moment in time.

Piazza: Tropea from jhigoodidea.com on Vimeo.

Piazza: Ravello from jhigoodidea.com on Vimeo.