J H I Blog

A central location to share and obtain information; it makes so much sense until you realize that the “marketing volume” is at a confusing,  brain-melting level. A classic and definable example of how way too much information shuts down the viewer. There is often so much to see that we can see nothing at all! We switch into self-protection mode and use our internal volume knob to turn down the experience to a more manageable level…but what is lost in the act of doing this may be the most valuable information of all.

We think that the correct strategy (in support of our “keep it focused and simple” philosophy) is to create an island of calm in the chaos. Control the experience. Offer a logical visual and auditory conversation so that the prospect gets just the message you want them to get. Don’t ask them figure it out…their brain was exhausted soon after they entered the show!

The trade show can be an extremely effective marketing investment if well conceived and executed. Let’s discuss your next event…

Photo by Ishtar (http://www.igougo.com/journal-j6573-Istanbul-The_Wait_for_Turkey_-_Finally.html) Thank you!