J H I Blog

Ukrops Local Route from jhigoodidea.com on Vimeo.

Here at JHI we are big believers in supporting locally-owned businesses, which is one of the many reasons we are proud to have Ukrop’s as a long time client (since 1999). Interesting fact: Ukrop’s is the area’s largest retailer of locally grown produce. Local Route is a campaign we designed for Ukrop’s about two years ago, and it’s still going strong (in fact, a grocery chain in the Midwest liked it so much they asked if they could use it). On June 29, we’ll be reprising Local Route for a five week run of :10 TV and online ads that change weekly to feature local farmers and the summer produce item that’s at its peak.