From our friend Patricia Breman, Senior Consultant at Strategic Business Insights:
Volkswagen and ad agency DDB Stockholm are launching a behavior-change campaign linking positive behaviors with fun. The “Fun Theory Campaign” is an initiative to promote environmentally friendly behaviors and is ultimately about driving environmentally friendly cars. The idea behind the campaign is to demonstrate that acting responsibly can be fun. Several experiments are under way. One converted a staircase in a Stockholm subway station into working piano keys. The result: 66% more people chose the stairs over the escalator. Another uses cartoonlike sound effects to make throwing rubbish into the trash can fun. That bin collected 41 kilograms more trash in one day than did a standard bin nearby. This campaign is a stellar example of advertising at its best: a big idea that can work across all media, including social and viral.
You’ve met our intern Stephanie here on our blog (if you haven’t met her in the office or spoken to her on the phone), and I’d like to take a moment to toot her horn just a bit. Although we already know she is absolutely fabulous and a wonderful addition to JHI, Print Magazine has recognized her design star potential and selected her cover design as one of three finalists for the student cover competition. This year’s theme asked design students to address a global problem and show how good design could solve it. Stephanie’s cover design oh so cleverly addressed the issue of public transportation.
We’re so proud of her, and to show it, we’ve all voted a million times in support (because clearly it is the best and we are showing no bias what-so-ever). We’d love it if you did the same! Click to vote for Stephanie now!
JHI is delighted to be working with Westminster Canterbury Richmond, a premier continuing care retirement community with such a beautiful campus and wonderful amenities that I keep trying to figure out how to get around the age limit so I can move in (sorry folks: you gotta be 62 or older). In addition to lovely residences and a packed calendar of events and activities, WCR also provides high quality healthcare support. While the focus is on staying healthy and independent, WCR also offers assisted living and nursing care, providing residents and their families with the secure knowledge that they will be well cared for if their needs change.
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For Halloween this year, we decided to carry on the theme of school dances (last year was J H I Prom of ‘85) and throw a sock hop! Our kitchen area was transformed into a 50’s diner complete with jukebox and… ELVIS. Enough said.
Celebrations is St. Catherine’s annual newsletter which highlights the various achievements of the graduating class and celebrates the end of the school year. More pics after the jump, enjoy!
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That’s right, our “History” campaign for the Richmond Metropolitan Convention and Visitor’s Bureau made it as far as NYC! RMCVB received a great opportunity to advertise alongside editorial coverage in the New York Times this past Sunday where Richmond was the featured destination of their “36 Hours” column. The article features many Richmond favorites (and JHI staff favorites) Kuba Kuba, The Jefferson Hotel, The Camel and Black Sheep. This is a great example of integrating advertising with relevant editorial coverage to further promote your product or service. Great job RMCVB on a great national story!
There are 2 things in life that I love above all others: new people and accessories. A few weeks ago, J H I got one of each! Stephanie recently graduated from VCU in graphic design. She also spent a semester studying architecture in Copenhagen which means she speaks Danish. That adds one more language to the J H I repertoire, bringing the grand total to 4 different languages! She is also a great asset as a talented designer and a very hard worker.
The long-awaited RMCVB shopping bags arrived the very same week as Stephanie did and she jumped right in and helped us show off the fun Virginia-themed illustration. The bags are stylish and fun and a great way to promote the Richmond Region!
In addition to the 15oth logo, J H I also designed an ad to promote the Richmond Region’s Civil War commemoration. The message reinforces Richmond’s pivotal role in that Great Conflict and the design, like the logo, is based on broadsides (posters) from the Civil War era. The authentic cannon illustration was provided by the Museum of the Confederacy. The logo and the ad provide a design language that will be echoed on the On To Richmond website and throughout materials created for the commemoration.
Richmond is an amazing history experience; you don’t have to go far to get up close to some of our country’s most significant events. This time it’s a four year long commemoration of Virginia’s participation in the most tragic and perhaps most cathartic of all: The Civil War.
Our wonderful clients at the Richmond Metropolitan Convention and Visitors Bureau asked us to do some visual thinking and create an identity that needed to contain an unusually large amount of information. The design was developed by researching broadsides (posters) and other graphic design from the era to create an identity that blended the historic event with the excitement of the 150th commemoration. It’s a smart solution with a strong graphic look that will be instantly recognizable when used by many partners and it contains a memorable Union battle cry as its distinctive and unique call to action. This is the result…
