“WORDS” ( a film by Everynone for Radiolab + NPR ) is, simply put, beautiful. It is a humble tribute to something we all do, everyday, with a seriously powerful message. It reminds us that there is an amazing level of complexity involved in communication and that our “words” can have different meanings entirely. You can watch the 3 minute film HERE.
It’s definitely an adjustment. Graduating from college about 3 months ago, and now sitting here, managing projects for real people, real CLIENTS. I still have to pinch myself every morning when I get out of bed. Do you know how easy it is to get out of bed when you look forward to going to work? My Dad once told me “I looked forward to going to work every day for 35 years.” He’s now retired but his point was find a job you look forward to going to. Anything else would make for a bit of unhappiness.
We’d like to take this opportunity to introduce two new members of the J H I family. Chris, our design intern, recently graduated from VCU and has been producing fantastic work alongside Creative Director John Homs. Our other new addition, Tara, is also a VCU grad and has been working closely with Heidi to manage all of our exciting projects still in the works.
Here is a little fun info about them so you can say ‘hi’ next time you call up and hear “Good morning: J H I!”
Name: Chris Lewis
Hobbies: Mountain Bikes, the Outdoors, and English Football
Favorite Quote: The details are not the details. They make the design - Charles Eames
Where I see myself in 5 years: 5 years older, I’ll figure the rest out when I get there…
Favorite movie: The Life Aquatic with Steve Zissou
If I could have lunch with any celebrity, it would be: George Clooney
Worst Trait: I’m too good at dancing
Best Trait: I’m a very good dancer
If I could travel anywhere, I’d go to: The Netherlands
Word that best describes me: Human
Name: Tara Hendelman
Hobbies: Music, shoes, laughing
Favorite Quote: Everything happens for a reason.
Where I see myself in 5 years: Super organized, or completely chaotic
Favorite movie: Forrest Gump
If I could have lunch with any celebrity, it would be: Ricky Gervais or Jay-Z
Worst Trait: I can’t make decisions…wait, is that my worst quality?
Best Trait: Sense of humor
If I could travel anywhere, I’d go to: Thailand
Word that best describes me: Outgoing
We are pleased to unveil one of our latest branding campaigns! Introducing Project:Homes, formerly Elder Homes. This was a complete rebrand, from a new brand position and clearer definition of services to a new name—which emerged from many J H I brainstorms—to a new logo. It was critical for the new name and look to be grounded in the ElderHomes Brand DNA while enabling the organization to move beyond misperceptions of being solely about “senior” housing services. The new brand position also became the new tagline: improving lives by improving homes. Project:Homes can now deepen its services and expand its capabilities while remaining firmly rooted in its true core strengths and unique approach. Click here to download a PDF of our strategic recommendation for Project:Homes and get a glimpse into the ground work that goes into a new identity.
Let us know what you think! Twitter us @jhigoodidea or click here to tell us on Facebook!
It’s been a whirl of fur around the office. Bones, Onyx’s best friend, has been our doggy intern and spent the week learning the fine art of being an office dog. Which basically entails playing, snacking, sleeping and going on walks to take care of “business”. Following his internship, Bones will return to his regular routine: which is pretty much the same thing, only at home.
We are thrilled to announce that our work for the Leadership Council on Legal Diversity’s first annual membership meeting was awarded Best in Category: Environmental/Exhibit Design at the 2010-11 AIGA Greater Richmond Awards for Design Excellence.
LCLD is comprised of top leaders of the legal profession, who are committed to driving change at the highest levels by opening a path for the best talent from all backgrounds.
J H I suggested OPEN as the theme for the meeting, designed the branded identity and graphic look, and produced Flash animation email and mobile device invitations, customized conference notebooks, large and small format signage and three-dimensional mailers. Attendance at the meeting surpassed projections: winning this Best in Category award from the AIGA surpassed our expectations!
Kudos to the entire J H I team for a great job, and a special thanks to all the folks at LCLD – great work happens when you have a great client!!
We’ve been enjoying working with Westminster Canterbury Richmond, and have had the opportunity to redesign their website as well as their marketing materials, using the new brand position we developed for them: expressed in the tagline “Live life well.” Thinking about retirement and looking for an unmatched combination of lifestyle and Life Care, for yourself or for a family member? Look no further: www.wcrichmond.org.
Our “On to Richmond” Civil War & Emancipation 150th campaign
for the Richmond Metropolitan Convention and Visitor’s Bureau
has now made its way into the National spotlight. RMCVB received
a great opportunity to promote Richmond as a “must see” Civil War destination with a full page ad in USA Today on Monday, April 11. “Path to Freedom” looks fiery hot at the size of a small poster!
(We’d also love to see it as a backlit diorama in the airport, in
case anyone would like to donate the space…)
It is time again for one of the most prestigious design award shows in the Richmond area, the Greater Richmond Awards for Design Excellence, better known as GRADE! Entries are due March 7-11, and the award ceremony for GRADE 6 will be held April 28th at the Virginia Historical Society. Start getting those entries ready! Click for more info on GRADE.
This year, AIGA asked J H I to take on the design of the promotional pieces for GRADE and we couldn’t have been more flattered. We created the theme of the “winning formula” and used a vintage apothecary look (with a little mystery à la Alice in Wonderland thrown in for good measure) to create labels for bottles which contain the elements of good design. See more of the work, and the incredible photography by Tyler Darden (Click here for more of Tyler’s work), after the jump!
