J H I Blog

I recently came across a tweet the other day in which the person said “This link has brought out the inner 8-year-old in me and I can’t stop laughing.”  The link on his post was www.whopooped.org. Not sure what possessed me to click it, as I was sure it was going to be something seriously inappropriate (for those who know me, you know that I blush talking about this stuff!). Lucky for me, I was pleasantly surprised at the online genius I found – no need to blush!

Whopooped.org is a microsite for the Minnesota Zoo to promote visits for their Africa! exhibit.  The site features an interactive quiz that shows insight into the lives of animals based on scientists studying – yup, you guessed it, their poop! The site does a great job of appealing to their target audience – kids, both young and old!   Here in the office, we had to test our knowlege (and the site, for research, of course).  I scored 2/3 correct, but everyone else in the office scored a 100%!

All microsites should aim to combine entertainment and information in such a compelling and appropriate way, even if it is without potty humor!