J H I Blog

When we first met JS Technologies they were using a drowning man to promote their legal collections software. An interesting image, perhaps, but not in line with how they wanted to be perceived in the marketplace, which was getting more and more competitive. After conducting a series of internal interviews as well as discussions with clients and prospects to determine their true and compelling points of difference, JS Technologies has been transformed to JST (which is how the industry already refers to them, kind of like Fed Ex) with a clear and meaningful brand position based on simplicity and ease of use. Armed with a snappy new ad campaign and an elegant new website, www.jstsimple.com, JST is poised to take over the collections law world!

We also celebrated the launch of the new site with some appropriately blue JSTinis (Christen’s idea)!