J H I Blog

JHI is delighted to be working with Westminster Canterbury Richmond, a premier continuing care retirement community with such a beautiful campus and wonderful amenities that I keep trying to figure out how to get around the age limit so I can move in (sorry folks: you gotta be 62 or older). In addition to lovely residences and a packed calendar of events and activities, WCR also provides high quality healthcare support. While the focus is on staying healthy and independent, WCR also offers assisted living and nursing care, providing residents and their families with the secure knowledge that they will be well cared for if their needs change.

One of our first projects for the community is a mini-campaign for The Gables, their innovative memory support program. The campaign includes black and white newspaper ads, online ads with a companion landing page, and public radio sponsorships. After touring the specially designed residential wing , which includes a lovely garden and homey living areas, and meeting the passionate professionals who oversee the program and become like a second family to the residents, we came away impressed and inspired. These residents, in varying stages of early dementia, are encouraged to participate in life through personalized, caring support and innovative therapy programs. Many flourish in new and unexpected ways. It is truly an uplifting experience to meet the remarkable people who live and work there. To learn more about The Gables, go to www.wescanric.org/memorysupport.