J H I Blog

Here at JHI, we are big fans of billboards: they are quick to the point and they reach your customers where they are – being in their car and seeing billboards about cars is not lost on me in this instance!  We’ve done quite a few in our time for clients, and although we’d like to take the credit for this one by a BMW dealer – this stroke of genius is entirely theirs.  Not only does it directly respond to a competitor in a tongue-in-cheek way, it has also caught the attention of the blogosphere and the twitterverse – thanks to a blog post on the BMWBlog.  Interestingly enough, BMWBlog isn’t owned by BMW AG, and I would bet their marketing and PR people are having a good day given all of the positive goodwill spreading around the net since the post on Monday.  Well played indeed.