J H I recently completed a project for the Leadership Council on Legal Diversity; the branding of their first annual membership conference. The work completed spanned a range from Flash animation email invitations to fully designed conference notebooks, three-dimensional mailers and grand format on-site signage. It has been a true pleasure to work with this group of men and women devoted to such a worthy and important cause.
A relay race metaphor was an underlying concept used throughout the pieces in this project. Members were first sent a flash animation teaser to spark excitement about the conference. Members then received a three-dimensional mailer. The exterior of the box carried the line “The Time is Now”. Inside a stopwatch displayed the LCLD logo along with registration information. As a result of this strategy, conference registration and attendance surpassed projections.
Following the conference, members were sent another mailer. This piece continued the concept of a relay race with the act of passing the baton—A reminder for each member that they are running the final leg of the race for a more diverse law profession.
Some of our neighbors may consider us as “Murder on Monument” because the architecture style of our little building doesn’t conform to established and perhaps entrenched perspectives. But, we much prefer to think of ourselves as “Modern on Monument”. J H I is a company that never settles for the status quo. Our work, our client relationships, our attitudes about virtually everything we do are focused on discovering fresh new ways of solving old problems. We even have a beautiful dog that is an ex-con from the unique PenPals program.
We do think that the one thing everyone can agree on is that, each Spring, in front of our Mies Van der Rohe inspired, Fred Highland / Haig Jamgocian designed slice of creative thinking in brick, sits one of the happiest and most beautiful Crepe Myrtle trees on this famous street!
We are never short on interesting projects around here at J H I. Recently, we named and branded the First Annual Membership Meeting of the Leadership Council on Legal Diversity which will be held in October in Washington, D.C. As expressed in their mission statement, the goal of the LCLD is to “significantly advance diversity and inclusion within the law profession.” We are thrilled to be working on this project! J H I has branded this high-powered and influential conference with a strong logotype using bold colors and shapes to communicate diversity and openness.
J H I has been able to integrate some interesting new media applications into this project, including an emailed Flash animation which unveils the conference theme to registrants. Click below to watch it!
When we heard about the financial hardships of the historic Byrd Theatre, we were heartbroken. We love the Byrd. We can’t imagine Richmond without it. We know lots of other locals feel the same. And we knew the annual Carytown Watermelon Festival was only a week away, when thousands of potential donors would be walking past this beloved landmark. Two days and one great slogan later, we had designed a t-shirt and gotten a few sponsors on board, including Target Marketing, who offered to help get 500 shirts produced and delivered in time for the festival. The shirts are $15 each (cash only) and will be sold Sunday, August 8 in the lobby of the Byrd Theatre. You can also pick one up at World of Mirth, Eurotrash and Chasen Galleries. A special thanks goes out to our silent sponsors – anonymous at their own request – whose generosity means that 100% of shirt sale proceeds will directly benefit the Byrd Theatre Foundation. If all goes well, we’ll sell out and need to produce another 500 to meet the overwhelming demand!
ChildFund began in 1938 in Richmond, VA. Founded by Dr. J. Calvitt Clarke, it was originally called China’s Children Fund (CCF), and was created to help children displaced by the second Sino-Japanese War. The “child sponsorship” concept we know today stemmed from Dr. Clarke’s vision: one sponsor donates one amount to help one child.
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We have had the pleasure of working with the Visual Arts Center of Richmond for several years. Recently they introduced an amazing new program, Creativity at Work. It’s a twice yearly, intensive workshop that brings together artists and business leaders (present and future) to explore the creative process and apply it to workplace challenges. In today’s global marketplace, the ability to bring fresh thinking and innovative ideas to the table will be critical for success. As one of the area’s leading creative resources, VisArts is helping to shape business leaders – and the future of our community. Pretty cool, huh? To learn more about it, go to www.visarts.org.
We recently completed an exciting project in collaboration with Virginia Tourism Corporation and our friends at Richmond Metropolitan Convention & Visitor’s Bureau (RMCVB) and the Virginia Museum of Fine Arts. With the main goal to promote the Grand Opening of the VMFA museum expansion on May 1, we created a special edition of the “History” campaign that will be installed in the Gallery Place station in the DC Metro.
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For the past couple of years, we’ve been designing St. Catherine’s School’s catalog for their popular summer program, Cat’s CAP. This year, things are a bit different as Cat’s CAP is now part of an expanded summer program called Brilliant Summer. It will continue to offer all of the greatness the community has come to expect, but now with even more offerings from sports and dance to academic enrichment courses. As always, it was a pleasure working with the folks over at St. Catherine’s School and the result was a beautiful and newly designed catalog (with spot gloss varnished cover!).
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We had the exciting opportunity to work with Rutherfoord on their 2009 Year in Review. Rutherfoord continues to grow as one of the nation’s largest insurance brokerage and risk management firms. The theme for the publication was “beyond borders” and our objective was to highlight Rutherfoord’s strength in venturing beyond the familiar – removing barriers, uncovering opportunities, opening possibilities and taming risk on behalf of their clients.
