Revised crest, simplified to one-color
Recently we completed an updated identity system for the Episcopal Diocese of Virginia. This project was an opportunity to completely rethink the Diocese’ message as well as refresh the Diocese identity system. The project included strategic naming and messaging recommendations based on interviews and discussion groups. Working alongside our friends at the Diocese, we developed a new tagline that better expresses the church’s relevance in today’s world; redrew an historic crest and icons, and redesigned their business graphics. The Diocese’s new identity system shows a fresh modern face to the world, but is rooted in centuries of tradition. Continue reading for more images of the new Diocese of Virginia identity.
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Hello all and Happy Holidays from J H I! Here are some Good Ideas for the season.
Onyx
Purchase gifts from an animal shelter online store like theanimalrescuesite.com.
Zane
Bring a “Cookie Jar” when visiting friends. Fill a decorative jar with the ingredients of your favorite cookies and attach the recipe with a ribbon.
Stephanie
Make your friends and your town merry by shopping local!
Heidi
Make spiked eggnog floats (using spiced Rum and Vanilla ice cream) and gather in front of the fire for some board game fun! My choice: Monopoly.
Jo
Cuddle under a soft blanket and watch favorite old Christmas movies: “Miracle on 34th Street”, “White Christmas” and “It’s A Wonderful Life”.
John
Make a really small New Year’s resolution that you can actually keep.
Tara
Sweatpants.
Chris
Get snowed in with some friends and a box of Chinese food; the friends are optional.
I last left you with the vision of me strutting my stuff around Westminster Canterbury for a photo shoot.
Ok that’s not entirely how it happened. I wasn’t strutting MY stuff around, but I did attend a fascinating photo shoot for beautiful Westminster Canterbury Richmond. [Read my previous post for details.]
Well the final product of that photo shoot is finally here! The photos were beautiful! They were cropped, resized, edited; you name it. They really look great.
Here is one ad we made using one of the photos. [More to come as we get farther into 2012!]
I also had the pleasure of attending another shoot, only this time it was with the great people of NBC 12! We shot footage for “Live Life Well” Minutes which will air during the Today Show on NBC.
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Let me start off by saying it has been an honor and a privilege to work with Venture Richmond and the Shockoe store owners on such an interesting project.
When J H I was asked to develop an identity for the “Shockoe Design District,” I nearly jumped out of my skin. As a Richmond native, I’ve enjoyed all of Shockoe’s offerings…from fresh tomatoes at the Farmer’s Market in the summer to a cup of hot chocolate at the Grand Illumination in the winter. So the chance to add yet another feature to the area’s allure was a challenge we accepted with verve.
The end product is the Shockoe “S”. While directly referencing design, with its use of simple shapes and bold colors, it also encompasses a few of the District’s landmarks. The curve of the S represents the Canal Turning Basin where the Shockoe District begins, and the 3 squares in the middle represent Richmond’s triple crossing .
You can see the Banner (pictured below) hanging across 15th St. for yourself when you attend Shockoe Design Day! (Nov. 5th, 12PM–8PM at 14th & Virginia St.)
Shockoe Design District
When you look through a magazine, how much time do you spend looking at the pictures? Personally, I focus more on the pictures than I do the copy. They tell more of a story to me than the paragraphs that sit beside them. I know I’m not the only one. Some people flip through magazines and don’t even give a second thought to how that picture became so perfect. Well let me tell you a little secret: those pictures you see in magazines and ads don’t just happen. There is some serious blood, sweat, and tears that go into those pictures. In fact, there are hundreds of pictures taken just to get ONE good one.
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We are pleased to unveil one of our latest branding campaigns! Introducing Project:Homes, formerly Elder Homes. This was a complete rebrand, from a new brand position and clearer definition of services to a new name—which emerged from many J H I brainstorms—to a new logo. It was critical for the new name and look to be grounded in the ElderHomes Brand DNA while enabling the organization to move beyond misperceptions of being solely about “senior” housing services. The new brand position also became the new tagline: improving lives by improving homes. Project:Homes can now deepen its services and expand its capabilities while remaining firmly rooted in its true core strengths and unique approach. Click here to download a PDF of our strategic recommendation for Project:Homes and get a glimpse into the ground work that goes into a new identity.
Let us know what you think! Twitter us @jhigoodidea or click here to tell us on Facebook!
We’ve been enjoying working with Westminster Canterbury Richmond, and have had the opportunity to redesign their website as well as their marketing materials, using the new brand position we developed for them: expressed in the tagline “Live life well.” Thinking about retirement and looking for an unmatched combination of lifestyle and Life Care, for yourself or for a family member? Look no further: www.wcrichmond.org.
Our “On to Richmond” Civil War & Emancipation 150th campaign
for the Richmond Metropolitan Convention and Visitor’s Bureau
has now made its way into the National spotlight. RMCVB received
a great opportunity to promote Richmond as a “must see” Civil War destination with a full page ad in USA Today on Monday, April 11. “Path to Freedom” looks fiery hot at the size of a small poster!
(We’d also love to see it as a backlit diorama in the airport, in
case anyone would like to donate the space…)
I am a recent addition to the great team at JHI. Since starting here, I have had the opportunity to work on some interesting projects that have made me fall in love with this city. One of these projects is a banner campaign that shows just how amazing Richmond (RVA) really is.
Whether your idea of Richmond is a city that “INSPIRES” and “LOVES” or one that “ROCKS”, head on down to the Boulevard (north of Broad Street) and see just how RVA “STRUTS” its stuff!
It is time again for one of the most prestigious design award shows in the Richmond area, the Greater Richmond Awards for Design Excellence, better known as GRADE! Entries are due March 7-11, and the award ceremony for GRADE 6 will be held April 28th at the Virginia Historical Society. Start getting those entries ready! Click for more info on GRADE.
This year, AIGA asked J H I to take on the design of the promotional pieces for GRADE and we couldn’t have been more flattered. We created the theme of the “winning formula” and used a vintage apothecary look (with a little mystery à la Alice in Wonderland thrown in for good measure) to create labels for bottles which contain the elements of good design. See more of the work, and the incredible photography by Tyler Darden (Click here for more of Tyler’s work), after the jump!
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