We were recently given the opportunity to help Venture Richmond liven up some of the lampposts around Richmond’s Canal Walk.
On each post is a different colored banner with an activity that can be done in and around Richmond. Visitors will be able to discover fun and interesting facts about our lovely city as they walk or ride along the historic Canal.
Come down and check it out! There is a lot more to do around Richmond than you might think!
We are pleased to unveil one of our latest branding campaigns! Introducing Project:Homes, formerly Elder Homes. This was a complete rebrand, from a new brand position and clearer definition of services to a new name—which emerged from many J H I brainstorms—to a new logo. It was critical for the new name and look to be grounded in the ElderHomes Brand DNA while enabling the organization to move beyond misperceptions of being solely about “senior” housing services. The new brand position also became the new tagline: improving lives by improving homes. Project:Homes can now deepen its services and expand its capabilities while remaining firmly rooted in its true core strengths and unique approach. Click here to download a PDF of our strategic recommendation for Project:Homes and get a glimpse into the ground work that goes into a new identity.
Let us know what you think! Twitter us @jhigoodidea or click here to tell us on Facebook!
