Here at JHI we are big believers in supporting locally-owned businesses, which is one of the many reasons we are proud to have Ukrop’s as a long time client (since 1999). Interesting fact: Ukrop’s is the area’s largest retailer of locally grown produce. Local Route is a campaign we designed for Ukrop’s about two years ago, and it’s still going strong (in fact, a grocery chain in the Midwest liked it so much they asked if they could use it). On June 29, we’ll be reprising Local Route for a five week run of :10 TV and online ads that change weekly to feature local farmers and the summer produce item that’s at its peak.
I recently came across a tweet the other day in which the person said “This link has brought out the inner 8-year-old in me and I can’t stop laughing.” The link on his post was www.whopooped.org. Not sure what possessed me to click it, as I was sure it was going to be something seriously inappropriate (for those who know me, you know that I blush talking about this stuff!). Lucky for me, I was pleasantly surprised at the online genius I found – no need to blush!
Whopooped.org is a microsite for the Minnesota Zoo to promote visits for their Africa! exhibit. The site features an interactive quiz that shows insight into the lives of animals based on scientists studying – yup, you guessed it, their poop! The site does a great job of appealing to their target audience – kids, both young and old! Here in the office, we had to test our knowlege (and the site, for research, of course). I scored 2/3 correct, but everyone else in the office scored a 100%!
All microsites should aim to combine entertainment and information in such a compelling and appropriate way, even if it is without potty humor!
These mugs are basically a comic strip with the superpower of containing my morning beverage of choice. The mug in the top row is an historical artifact at my J H I desk, having been with me through various office configurations and my transition from multiple cups of coffee daily to the occasional half-caff or Earl Grey.
The pair were part of a thank-you gift from ceramicist Adams Puryear, for putting he and a friend up on my futon as they passed through RVA a few years ago. They serve as daily reminders of two important life lessons:
Remember to appreciate silliness.
Tofu always wins.
I really think I got the better end of the deal.
(Click the photo to view it larger and “read” the comic.)
