Take The Local Route

Ukrops Local Route from jhigoodidea.com on Vimeo.
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Here at JHI we are big believers in supporting locally-owned businesses, which is one of the many reasons we are proud to have Ukrop’s as a long time client (since 1999). Interesting fact: Ukrop’s is the area’s largest retailer of locally grown produce. Local Route is a campaign we designed for Ukrop’s about two years ago, and it’s still going strong (in fact, a grocery chain in the Midwest liked it so much they asked if they could use it). On June 29, we’ll be reprising Local Route for a five week run of :10 TV and online ads that change weekly to feature local farmers and the summer produce item that’s at its peak.

Recent Work posted by Jo on Jun 26, 2009

Not Just Potty Humor

whopooped.org

I recently came across a tweet the other day in which the person said “This link has brought out the inner 8-year-old in me and I can’t stop laughing.”  The link on his post was www.whopooped.org. Not sure what possessed me to click it, as I was sure it was going to be something seriously inappropriate (for those who know me, you know that I blush talking about this stuff!). Lucky for me, I was pleasantly surprised at the online genius I found – no need to blush!

Whopooped.org is a microsite for the Minnesota Zoo to promote visits for their Africa! exhibit.  The site features an interactive quiz that shows insight into the lives of animals based on scientists studying – yup, you guessed it, their poop! The site does a great job of appealing to their target audience – kids, both young and old!   Here in the office, we had to test our knowlege (and the site, for research, of course).  I scored 2/3 correct, but everyone else in the office scored a 100%!

All microsites should aim to combine entertainment and information in such a compelling and appropriate way, even if it is without potty humor!

Creative Culture posted by Christen on Jun 10, 2009

Favorite Mug Spotlight: meat vs. tofu

meat vs. tofu mugs by Adams Puryear

These mugs are basically a comic strip with the superpower of containing my morning beverage of choice. The mug in the top row is an historical artifact at my J H I desk, having been with me through various office configurations and my transition from multiple cups of coffee daily to the occasional half-caff or Earl Grey.

The pair were part of a thank-you gift from ceramicist Adams Puryear, for putting he and a friend up on my futon as they passed through RVA a few years ago. They serve as daily reminders of two important life lessons:

  1. Remember to appreciate silliness.
  2. Tofu always wins. ;)

I really think I got the better end of the deal.

(Click the photo to view it larger and “read” the comic.)

Fun posted by J H I Staff on Jun 2, 2009