J H I Blog

Ukrops Local Route from jhigoodidea.com on Vimeo.

Here at JHI we are big believers in supporting locally-owned businesses, which is one of the many reasons we are proud to have Ukrop’s as a long time client (since 1999). Interesting fact: Ukrop’s is the area’s largest retailer of locally grown produce. Local Route is a campaign we designed for Ukrop’s about two years ago, and it’s still going strong (in fact, a grocery chain in the Midwest liked it so much they asked if they could use it). On June 29, we’ll be reprising Local Route for a five week run of :10 TV and online ads that change weekly to feature local farmers and the summer produce item that’s at its peak.

These mugs are basically a comic strip with the superpower of containing my morning beverage of choice. The mug in the top row is an historical artifact at my J H I desk, having been with me through various office configurations and my transition from multiple cups of coffee daily to the occasional half-caff or Earl Grey.

The pair were part of a thank-you gift from ceramicist Adams Puryear, for putting he and a friend up on my futon as they passed through RVA a few years ago. They serve as daily reminders of two important life lessons:

1. Remember to appreciate silliness.
2. Tofu always wins.

I really think I got the better end of the deal.

(Click the photo to view it larger and “read” the comic.)