Have you ever paid attention to how many brands you’re exposed to in a single day? Or how quick you can associate a logo with its product? When you see the Starbucks logo, you immediately think coffee. When you see the golden arches, you think McDonald’s. Now imagine being 5 years old and exposed to the same amount of brands. The room for imagination is endless….
Watch this video to see the world of famous logos through the eyes of a five year old.
5 Years Old and Talking Logos

Revised crest, simplified to one-color
Recently we completed an updated identity system for the Episcopal Diocese of Virginia. This project was an opportunity to completely rethink the Diocese’ message as well as refresh the Diocese identity system. The project included strategic naming and messaging recommendations based on interviews and discussion groups. Working alongside our friends at the Diocese, we developed a new tagline that better expresses the church’s relevance in today’s world; redrew an historic crest and icons, and redesigned their business graphics. The Diocese’s new identity system shows a fresh modern face to the world, but is rooted in centuries of tradition. Continue reading for more images of the new Diocese of Virginia identity.
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Hello all and Happy Holidays from J H I! Here are some Good Ideas for the season.

Onyx
Purchase gifts from an animal shelter online store like theanimalrescuesite.com.
Zane
Bring a “Cookie Jar” when visiting friends. Fill a decorative jar with the ingredients of your favorite cookies and attach the recipe with a ribbon.
Stephanie
Make your friends and your town merry by shopping local!
Heidi
Make spiked eggnog floats (using spiced Rum and Vanilla ice cream) and gather in front of the fire for some board game fun! My choice: Monopoly.
Jo
Cuddle under a soft blanket and watch favorite old Christmas movies: “Miracle on 34th Street”, “White Christmas” and “It’s A Wonderful Life”.
John
Make a really small New Year’s resolution that you can actually keep.
Tara
Sweatpants.
Chris
Get snowed in with some friends and a box of Chinese food; the friends are optional.
One of my jobs here at J H I is to make sure time is being entered for the jobs we are currently working on. Here is a fun email I sent around the office as a “friendly reminder.”
Subject: A Must Read…no really, you have to.
Hey there, it’s me, I’m writing to nag,
About putting in hours, oh what a drag!
I’ve pulled all the folders, so stuff them with care,
Don’t forget the creative, and all specs to share.
So many folders, but where do they hide?
On the back table, with arms open wide.
So stop by those folders, fill them with glee,
And when you are finished you can bring them to me.
Just one more thing, then I’ll let you go,
Some jobs aren’t completed, but need time in to grow.
Pop in those hours, there’s nothing to fear,
Happy Holidays, Safe Travels, and Happy New Year.
Velvet Hammer Out,
Tara
I last left you with the vision of me strutting my stuff around Westminster Canterbury for a photo shoot.
Ok that’s not entirely how it happened. I wasn’t strutting MY stuff around, but I did attend a fascinating photo shoot for beautiful Westminster Canterbury Richmond. [Read my previous post for details.]
Well the final product of that photo shoot is finally here! The photos were beautiful! They were cropped, resized, edited; you name it. They really look great.
Here is one ad we made using one of the photos. [More to come as we get farther into 2012!]

I also had the pleasure of attending another shoot, only this time it was with the great people of NBC 12! We shot footage for “Live Life Well” Minutes which will air during the Today Show on NBC.
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Let me start off by saying it has been an honor and a privilege to work with Venture Richmond and the Shockoe store owners on such an interesting project.
When J H I was asked to develop an identity for the “Shockoe Design District,” I nearly jumped out of my skin. As a Richmond native, I’ve enjoyed all of Shockoe’s offerings…from fresh tomatoes at the Farmer’s Market in the summer to a cup of hot chocolate at the Grand Illumination in the winter. So the chance to add yet another feature to the area’s allure was a challenge we accepted with verve.
The end product is the Shockoe “S”. While directly referencing design, with its use of simple shapes and bold colors, it also encompasses a few of the District’s landmarks. The curve of the S represents the Canal Turning Basin where the Shockoe District begins, and the 3 squares in the middle represent Richmond’s triple crossing .
You can see the Banner (pictured below) hanging across 15th St. for yourself when you attend Shockoe Design Day! (Nov. 5th, 12PM–8PM at 14th & Virginia St.)
Shockoe Design District


When you look through a magazine, how much time do you spend looking at the pictures? Personally, I focus more on the pictures than I do the copy. They tell more of a story to me than the paragraphs that sit beside them. I know I’m not the only one. Some people flip through magazines and don’t even give a second thought to how that picture became so perfect. Well let me tell you a little secret: those pictures you see in magazines and ads don’t just happen. There is some serious blood, sweat, and tears that go into those pictures. In fact, there are hundreds of pictures taken just to get ONE good one.
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Check out this incredible infographic showcasing milestones in the evolution of the most familiar web browsers. We’ve come a long way, baby!

On a recent vacation to Nevada, I was able to tour Hoover Dam. The Dam is testimony to America’s ability to construct monolithic projects in the midst of adverse conditions: perhaps a lesson we need to remember in these recessionary times. Built during the Great Depression, it took less than five years, in a harsh and barren land, to complete the largest dam of its time: arriving two years ahead of schedule AND under budget. Thousands of men moved their families to Black Canyon, finding good paying work on the project at a time when jobs were scarce. Beautiful as well as functional, The Dam was built to last 2000 years. To this day, it provides low-cost hydroelectric power to Nevada, Arizona and California. It is a National Historic Landmark and a memorable trip through the desert and back in time to an era when America, sorely challenged, rose to the occasion. For me, it is also a monument to classic Art Deco design: simple, elegant and proudly machine-age.
I think I speak for all of us “design geeks” out there when I say “Steve Jobs is the MAN”, but this list of accomplishments is beyond impressive…especially for a college dropout! See for yourself and I’m sure you’ll agree. 313 Apple Patents
As a small tribute…we’ve gathered a few of our Apples together…old and new! Enjoy!!
